Hey Reader, I just got off a call with someone who made me want to shake my laptop screen. She's been running Facebook ads for 8 months. Spending $3K a month. Getting decent clicks. But here's the kicker—she has NO idea what happens to those people after they don't buy immediately. "They just... disappear," she said. $24,000 later, she's basically been renting attention instead of building an audience. Here's what she didn't know: 86% of people don't buy on their first visit. They need to see...

Hey Reader, Here’s something most people never think about: where your ad meets someone is even more important than what it says. On Meta, your ad interrupts someone mid-scroll. They’re checking vacation pics, laughing at a reel, or stalking their ex’s new haircut, and suddenly, you’re there with an offer they weren’t expecting. Sometimes it works. Most of the time, it doesn’t. Pinterest works differently. It’s not interruption marketing, it’s intent marketing. You’re showing up at the exact...

Hey Reader, I see you. Scrolling Pinterest for 30-minute dinners you’ll never make, DIYs you’ll definitely save for later, and dreamy office inspo that somehow requires 4,000 square feet and a private latte station. But what if I told you that “fruitless” habit could actually turn into the thing that brings you traffic, leads, and paying clients? Yep. Pinterest isn’t just a party for perfect moms and cottagecore brides, it’s a search engine. Which means your dream clients are already there,...